Biscoff Cookies made their initial appearance in the United States in the 1980s, but its history dates back much further. Find out how our parent company, Lotus Bakeries, spread their delectable caramelized biscuits from a small town in Belgium to the rest of the world.
1932: Lembeke, Belgium
Biscoff Cookies, known as Lotus Speculoos in Europe, are baked in the small Belgian town of Lembeke, in the same location where our founders, the Boone brothers, opened their first bakery in 1932. Once the cookies were packaged, the Boones would drive around town in their trademark red truck to deliver their prized treats door to door.
The unique recipe, which uses only the highest-quality ingredients, remains the same more than eight decades later.
First, there were the cookies. Then in the 1950s, Lotus introduced the pairing of our cookies with a fresh cup of coffee. This soon became part of the everyday Belgian routine in hotels, restaurants, and coffee shops throughout the country.
1960s: Belgium’s neighbors
The perfect pairing of a Biscoff Cookie with a fresh cup of coffee spreads to neighboring countries. Cafés throughout Europe starts serving fresh coffee with biscuits, and Lotus Speculoos become “Europe’s Favorite Cookie with Coffee.”
1986: 30,000 feet above the United States
Biscoff Cookies were first introduced to the United States as an in-flight treat in 1986.
1990: Mail-order catalogues in the United States
By 1990, Biscoff Cookies were available through catalogues and mail orders.
Biscoff.com was launched and Biscoff fans started placing their orders on our new online store.
2006 (and beyond)
Kroger and Walgreens, the first two mainstream retailers, started carrying Biscoff Cookies Family Packages in their stores. Today Biscoff Cookies and Biscoff Cookie Butter are sold in most retail stores nationwide (Kroger, Walmart, Safeway, Cost Plus World Market, CVS, Walgreens & Rite Aid.)
2011: United States
Biscoff Cookie Butter makes its American debut a few years after it was invented by Els Scheppers, a contestant on a Belgian television show called “The Bedenkers,” or “The Inventors.”
2013 and Beyond: Worldwide
Three generations later, the Boone family continues to lead more than 1,200 associates into the future while embracing our proud history.