Frequently Asked Questions

Wholesale – Food Service FAQ

Below are some frequently asked questions from our customers about Biscoff Cookies.

Please contact us online, or call us direct at 415-956-8956 ext 4203 or email us at if you have any unanswered questions.

How do I describe Biscoff?

Biscoff is the name given to the traditional Speculoos biscuits in North America. It’s derived from the combination of words Biscuit and Coffee, simply because their caramel flavor and crisp texture make these cookies the perfect accompaniment to a cup of coffee or espresso drink.

Why is Biscoff ideal for my operations?

Biscoff is ideal for your operations because the unique taste and European (Belgian) quality brings a low priced unit cost to your operations. The Biscoff are highly addictive, delicious with any hot beverage of choice and can be used to up-sell larger portions for your coffee bar area. Additionally, the product line has extended shelf life, smaller portions and 0 Trans fat, perfectly in line with tomorrow’s consumer behavior. The On the Go packs are the perfect accompaniment for just about any operation!

How do I present Biscoff to my Distributor/Customer contact?

Start with a Food Service Mailer, the ideal sample box. It basically displays the unique packaging, the coffee connection and a short visual ‘iconic’ clip of the history on Biscoff in Belgium. Tip: serve coffee or tea; discuss the opportunity to sample for additional colleagues, and potential customers. Sampling goes a long way, Biscoff is often enjoyed by many fliers in the air but often times we hear that people have not flown in many years, so not everyone has enjoyed a Biscoff before!

Where does Biscoff come from?

All Biscoff cookies are baked in Lembeke, Belgium by Lotus Bakeries using the original recipe created in 1932. They are made with Non-GMO ingredients, using no artificial colors or preservatives and contain 0g trans fat per serving.

How do I sample and how long does it take?

Contact your local office or Biscoff directly for samples. To expedite services, please email or fax in a “Sample request” form. Of course, we are always available to help decide which pack or packs you may want to sample. Standard 5-7 business days ideally for receipt of goods.

Who can I contact regarding nutritional questions and product specs?

Visit our nutrition page or call our customer service department at 1-800-422-2924.

What is the MSRP for optimum Biscoff movement?

The Biscoff has a low unit cost across the board, so we use a basic ‘matrix’ showing various Biscoff sku’s with MSRP respectively. Contact us for a copy today.

Do you recommend any pre-call strategy for better sales results?

We do, please see the Info Call Sheet provided to you by your Sales Director. If you need a copy, contact us directly! Preparation and organization has been quoted as the key indicator of success. As needed, please contact us to discuss any sales scenarios, pre-call thoughts or support in the field. We are here to help build our respective business.